Label 33 Paris Prepares for its Spring Launch with a Forthcoming Series of New Products and a Compelling Video Visual
Label 33 founder Darrius Mitchell talks with actress Kimberly Rich between takes. Darrius Mitchell has spent the last few years perfecting the look and feel of his clothing company, Label 33 Paris . The urban luxury brand is built around movement, flexibility, and casual elegance. Darrius is moving quickly to launch the brand with its first series of custom denim jeans and activewear. To communicate the visual values of his denim company, Darrius partnered with Atlanta-based filmmakers Anthony R. Page , Brian Wanjugu, and Patrick Foley . The trio worked with Darrius to create a kaleidoscope of aesthetic, diversity, and visual tone. Brian Wanjugu, a Savannah College of Art & Design (SCAD) senior, who is quickly establishing his signature as an up-and-coming auteur, served as the director of the commercial and worked with Patrick Foley as his director of photography. Patrick, another SCAD senior, is establishing himself as one of the most sought-after cinematographers